Its a common belief that anti-ageing products are only needed later in life, but in reality, your skincare routine should evolve with your age and skin needsstarting much earlier than most people think.

Your 20s: Prevention is Key

In your 20s, your skin is still youthful and vibrant, but internal ageing has already begun. Around this time, your body starts producing less collagen and elastin, the proteins responsible for firmness and elasticity.

You may not see fine lines yet, but sun exposure and environmental stressors (especially under the Australian sun) can begin causing long-term damage. This is the perfect time to introduce:

• Antioxidants like vitamin C to protect against free radicals
• Gentle exfoliants to encourage cell turnover

Your 30s: Addressing Early Signs of Ageing

As you move into your 30s, early signs of ageing may become visiblefine lines, dullness, and uneven skin tone. This is when prevention shifts toward early correction.

Recommended products include:

• Hydrating serums with hyaluronic acid
• Eye creams to target puffiness and fine lines
• Mild retinol or retinoids to support collagen production

Consistent use of SPF is still non-negotiable, especially in Australias high UV climate.

Your 40s and Beyond: Restore and Repair

In your 40s and older, skin cell turnover slows, and deeper wrinkles, dryness, and loss of firmness become more noticeable. Now is the time to strengthen your routine with:

• Potent retinol or retinaldehyde-based formulas
• Peptides and growth factors to support skin structure
• Rich moisturisers to improve hydration and texture
• Targeted serums for pigmentation or age spots

Skincare in this stage focuses on stimulating collagen and supporting the skin barrier.

The Sooner You Start, the Better

No matter your age, starting an anti-ageing regimen earlier gives your skin the best chance at long-term resilience and youthful appearance.

If youre just starting now in your 40s or 50s, dont worryits never too late. With the right products and consistency, you can still improve skin texture, reduce the look of fine lines, and restore vibrancy.

Tailoring Your Routine in Australia

Australian conditionsharsh UV, dry air, and seasonal extremesmean sun protection and hydration are even more critical. Your anti-ageing routine should always include high SPF sunscreen, antioxidant protection, and restorative care to suit your climate and skin type.

Conclusion

Your skins needs change with age, and so should your skincare routine. Whether you're 25 or 55, the right mix of protection, prevention, and active ingredients can help you maintain healthy, youthful skin long term.